Real Estate Companies are Increasing Adoption Of Data Analytics

by Dave Stevens

Real Estate Companies Are Increasing Adoption Of Data Analytics

Current and near real-time data is important

The COVID pandemic has seen an acceleration in the adoption of data and analytics in the real estate industry according to the 2022 Emerging Trends in Real Estate from PWC. More than 63% of real estate companies have recently show extensive adoption of data analytics to move their business forward

According to the report, real estate companies have adopted more high-frequency data sources as they have found that the traditional data sources to be outdated. More accurate and near real-time data is helping real estate companies make more informed business decisions, find leads and service customers.

This is an area where Pointricity helps real estate companies. When real estate agents and brokers use Pointricity to engage and reward their customers they get access to a wealth of near real-time behavioural data. Learn more about Pointricity here.

More than 63% of real estate companies have recently shown extensive adoption of data analytics to move their business forward according to a recent PWC report.

Offer points to potential buyers for attending your open house. With Pointricity you can do in-person or virtual open house events to expand your reach beyond the ‘neighbourhood’.

The PWC 2022 Emerging Trends In Real Estate goes on to talk about how Property Technology (aka PropTech) is gaining significant momentum and investment as the pandemic continues. The report notes that the proptech industry has reached a level of acceptance that is usually reserved for a more mature sector

The 113 page report covers a wide variety of topics in the real estate industry including investments, impact of COVID and the future trends in the Canadian and US market. You can view the entire report by clicking here